There are many reasons as to why a website or blog may not be getting enough traffic. Things like the age of the domain, the reputation of the author, number and type of references (incoming links), social media strategy and content freshness play their role but for the average website the problem may lie in other areas.
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
Nowadays there is a rapid consumer adoption of mobile and mobile-enhanced media services. Mobile has become so important to people that a new psychological term has been invented: Nomophobia, which is the fear of being without your mobile phone!!!
Many small business owners struggle with the seemingly overwhelming task of managing their web site. There always seems to be so much to do, yet no time to do it all (something we know all too well). This brief primer should help to highlight the key aspects of web site management that will help them gain the most from their web site with the time that they have available.
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